Diesel-only Google Ads. Built around auction logic, not impressions. We bid expensive on injectors, clutches, and fleet PM searches — and bid nothing on the searches that don't pay. $100/day floor. 10× return target.
Most agencies set one bid for everything. We don't. The math is different for every keyword — and the only ones that matter are the ones where the click cost stays below 2% of the ticket.
That's why $3,000/mo in ad spend is our floor — not a price point, a price of entry. Below $100/day the auction won't give you priority placement on the searches that pay. We won't take a shop on under it; the math is rigged against you before the first click.