How the System Works

Four pieces. One engine.

We don't run ads. We build the entire pipeline that turns $3,000 into $30,000 — lead gen, tracking, your dedicated team, and pricing that only goes up if you grow.

10×
Return on Spend
100%
Diesel-Only
1
Shop Per Market
% of Spend
No Flat Retainer
01 · Lead Generation 02 · Call Tracking 03 · Your Pod 04 · Performance Pricing
01 · Lead Generation

Top of Google. For the searches that pay.

Pay-to-play. You only pay when someone clicks. Different keywords, different bids — we bid heavy on injectors and fleet PM, light on tire searches. The math only works if you show up where the $3,500 jobs are.

Auction logic

Bid heavy on injectors. Light on tires.

Injector clicks are $35. Tire clicks are $4. We allocate budget where the $3,500 ticket lives, not where the $200 ticket lives.

High-intent only

Search ads, not display ads.

We don't chase impressions. We chase shop owners and decision-makers who type "diesel injector replacement near me" at 8 AM with a truck down.

Negative keywords

We pay to NOT show up.

Filtered against "DIY," "free," "cheap," and 200+ junk modifiers. Every dollar gets routed to commercial intent.

02 · Call Tracking Tech

Track every call. Score every lead.

A $50 click that goes to voicemail is $50 burned. We track which calls came from ads vs. organic, which were good leads, and where money is leaking in your sales process.

Local number

Forwards to your existing line.

Nothing changes about how you answer the phone. The number on the ad routes through tracking, then to you — invisible to the caller.

Recording

Every call. Full audio.

We listen weekly. Score quality. Flag missed-call patterns. Identify the exact moment the conversation dies on quote-stage calls.

Mobile app

Calls + messages on your phone.

Real-time visibility from the shop floor or the truck. See lead volume without logging into anything.

03 · Your Dedicated Pod

Same humans. Bonused on your spend.

No farming you out to a junior. No churn between account managers. You get an account manager who owns lead quality and a senior media buyer who makes the actual bid decisions — and both are paid based on whether YOU grow.

Account Manager

Owns lead quality.

Listens to your calls weekly. Your main contact. Knows your customers, your pricing, your bottlenecks.

Media Buyer

Senior. Judgment calls in real time.

Not a dashboard operator. A human making bid, budget, and creative decisions weekly based on actual call quality.

Comp model

Bonused on YOUR ad spend.

Their take-home goes up only when your spend goes up — which only happens when you see ROI.

04 · Performance Pricing

% of spend. No retainer hostage.

Most agencies bill flat — same fee whether you grow or not. Our model: percentage of ad spend, with a minimum service fee. We earn more only if you spend more, and you only spend more if you see ROI. The incentive is aligned, not advertised.

% of spend

We grow when you grow.

If your spend doesn't grow, neither does our take. The only way we get paid more is by getting you more.

$3K minimum

$100/day floor on ad spend.

Below that, the math doesn't work — you can't compete for $3,500 jobs on $20/day. We won't take you on under it.

No lock-in

Month-to-month after onboarding.

Fire us if it's not working. We'd rather lose a client we can't grow than keep one on autopilot.